EL COYOTE MEZCAL ARTISINAL
Package Design 
Fall 2024
Illustrator, Photoshop 
Inspired by Huehuecoyotl, the Aztec trickster god, El Coyote Mezcal captures the spirit of the wild. Crafted in Oaxaca, Mexico, our mezcal reflects the coyote's bold nature and the untamed beauty of the agave. We invite you to "embrace the wild side" and savor a drink that honors tradition and adventure in every sip.  


selected by juror Emma Holland, Art Director at Baker & Bonner Creative Emporium for the 2025 TCU Kick A** Show

El Coyote Mezcal bottle with blue branding, showcased against a vibrant green agave plant background.
Hand holding a bottle of El Coyote Mezcal Artesanal nestled between the spiked leaves of an agave plant. Artisanal mezcal bottle nestled at the base of an agave plant, highlighting its natural origins.

El Coyote Mezcal bottle laying on top of a rugged piece of drift wood on a white studio background.The back of El Coyote Mezcal bottle standing upright with a piece of rugged drift wood behind it on a white studio background.
Up close shot of the front of the El Coyote Mezcal bottle with a Paloma grapefruit drink on a white studio background. Up close shot of the front lower portion of El Coyote Mezcal bottle with two shot glasses in front of the bottle. The two shot glasses contain etching of an illustration, and there is a piece of rugged drift wood in the background in a white studio.

Social media iPhone mockup featuring El Coyote Mezcal bottle on an Instagram account. The posted picture features the bottle behind a sunset background with the caption "Bold, untamed, and crafted by tradition." The front of El Coyote Mezcal Bottle with a hand holding it up against a colorful sunset sky.


EL COYOTE MEZCAL ARTISINAL
Package Design


PROCESS [Coming soon!] 

Journaling
Fall 2024